With a break from conformity, the Hublot brand was born. Carlo Crocco, the Milanese watch afficionado, created a spare, clean and definitive brand. The Hublot porthole-based watch line is instantly recognizable. The twelve screws around the bezel not only act as hour markers, but also accentuate the naval theme. The unique case designs were fused with unique straps. Instead of traditional metals or leather, Hublot turned heads by connecting rubber straps to their precious-metal watch cases.