Bell & Ross is a Swiss watch company headed by French designers Bruno Belamich and Carlos A. Rosillo. The brand was launched in 1992, and the first watches were designed by Belamich and Rosillo and made by a German watchmaker, Sinn.They comprised a group of designers and specialists of aircraft and space controls joined with a set project: to create watches perfectly suiting a professional use. Their stated aim was to be part of the great Swiss watchmaking tradition while meeting the demands of men facing extreme situations.